Identifying the audience

Identifying the audience

de lu zhao -
Número de respuestas: 0

I think for our publication specifically, the key is still to identify our key audience. We're targeting the Chinese diaspora and people interested in China, or Asia, but that's a BROAD group. We cover many things, and sometimes it feels random and all over the place. 
We do cover 'good journalism' but I think we're not fulfilling all the four pillars of solutions journalism. We need to find more evidence to reponses.