Journalists venturing into solutions journalism often encounter the challenge of distinguishing genuine solutions from imposters—those that promise more than they deliver. This issue arises from various factors, including reporters' sometimes limited expertise in specific fields, the alluring novelty of innovative solutions, constraints of time and resources, inherent confirmation biases, the simplifying lure of clear narratives, and the influence of biased sources. These elements can skew reporting towards uncritically endorsing unproven solutions. To navigate this terrain more effectively, journalists can deepen their subject knowledge, dedicate adequate time for thorough investigation, seek independent verification, be vigilant of their biases, and acknowledge the complexity of social issues. Such a disciplined approach helps ensure that solutions journalism genuinely illuminates effective responses to societal challenges, rather than amplifying the claims of imposters.