Include a link of a story that has interested me. Did the reporter use any data, hold a party accountable, or to try to make the story more interactive in some way?
In this story, the reporter attempted the uncover the alleged claim made by Phillip Morris International (PMI), the world's largest tobacco corporation, about three years ago centering on developing it's campaign, 'Unsmoke Your World', to undermine the prevailing use of cigarettes in today's world and put an end to smoking.
However, it has been discovered that, after sifting through numbers of internal documents, quite recently this year PMI has been illegally and secretly marketing tobacco in a hidden hub at an event The Malboro Penthouse during one of Asia's biggest music festivals, Djakarta Warehouse Project.
The reporter gathered and included a wide range of data sources to help prove that this was indeed a true phenomenon. Such sources include Instagram posts pertaining to different users on the site who have visited the penthouse themselves.
It was later found out that PMI was not planning to put an end to smoking; it's executive introduced a healthier version in their line of cigarettes, where smokers would gain "a satisfying kick of nicotene while inhaling fewer carcinogens." This new version of cigarettes was called 'Iqos', where it neither looks like vape or cigarette. Instead, PMI developed a new device called 'Heatsticks' or 'Heats', which contain sticks of tobacco and warmed to 350 degrees Celsius (much lower than a normal cigarette).
In spite of such a life-altering proposal that in many ways has helped to adversely reverse people's smoking habits to a maximum, PMI has still been criticized for marketing their brand image of selling the use of smoking on to it's customers, with health experts arguing that by enforcing the habits of smoking would still expose people to the use of cigarettes.
And the reporter proves this to be true with a statistical graph showing that while tobacco has barely picked up steam in the past four years lasting from 2013 leading up to 2017, the continuous usage of cigarettes has risen and evaporated. A map also shows the number of countries that have been exposed to Iqos only includes a few, while the introduction of new trademarked brands and flavors of cigarettes exists in many all around the world.
https://www.thebureauinvestigates.com/stories/2020-02-24/the-unsmoke-screen-the-truth-behind-pmis-cigarette-free-future